Sure Healthcare Director features as podcast guest to discuss growth of division

The Director of Sure Healthcare has appeared as a special guest on a podcast launched by a UK-based business directory for homecare and agency providers.

William Draper spoke in detail to Attila Szelei from Agency Care Staff about the challenges facing healthcare recruitment and the importance of the service being provided.

For Sure Healthcare, the health division has continued to grow from strength to strength in the last four years, with now around 75-100 staff a week on the payroll – predominantly based in the Hull office.

He said: “It started off initially purely as agency and labour support, so ad hoc staff support for residential and nursing homes and more recently we’ve received our CQC accreditation – back in 2018 – so we’ve kind of evolved the business to not only being a labour provider but now being a healthcare provider in its own right as a homecare division.

“The homecare is a recent addition. We spent a number of years perfecting our compliance as we were supporting residential and nursing homes and we saw a gap in the market for a smaller more boutique feel agency that could give that extra bit of quality opposed to the higher more volume driven providers.

“What we do now is work with a number of specialised supporting living companies, charities mainly, who have 24-hour care requirements, were our staff need to have quite complex training needs. This includes Management of Actual or Potential Aggression (MAPA) training, safeguarding etc and that’s were our sweet spot has become recently. We still cover all the residential and nursing homes, but supported living charities has been interesting for us in the last 6 months.”

Sure Healthcare provides a professional and reliable recruitment service, offering dependable permanent and temporary healthcare staffing solutions to a wide variety of clients across the UK.

From long-term contracts to unexpected bookings due to last-minute absences or holiday cover, the established recruitment agency covers everything from healthcare assistants and registered general nurses, through to registered managers and catering staff.

William was asked by Agency Care Staff about how the healthcare division grew. He said: “The ad hoc shift selling is slightly easier. Door knocking is certainly one of the ways that we got started in this business.

“If you make the right impression and you can actually provide what you say you can provide, then there’s usually an opportunity there to follow. So that’s how we got started with the ad hoc cover. In terms of longevity, building contracts and relationships, that was really after demonstrating what we could do and having a long-term impact on that customer’s business.”

To hear the full interview, visit